Word: lifebuoys
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Soapmaking seems to inspire active social thinking. The late Lord Leverhulme, founder of world-spraddling Lever Brothers (Lux, Lifebuoy), was Britain's famed high-wages-&-short-hours Prophet. Procter & Gamble (Ivory) was an early experimenter with the guaranteed work year and employe representation on the board of directors. Last week two other household soap names made social news. One was Samuel Simeon Fels, scholarly septuagenarian maker of Fels Naptha. The other was J. (for James) Crate Larkin, vice president of Buffalo's Larkin Co., Inc., makers of the soap U. S. children sell their parents' friends...
...from the days when one Benjamin Franklin was urging an unwary public to try the "new, swift coaches to Philadelphia" down to our modern style of ads with the American public daily engrossed in the adventures of the young couple whose romance was blighted until a kind friend mentioned Lifebuoy...
...offset that, however, my social popularity has increased as much as if I had learned to play the piano, gotten rid of halitosis, used Lifebuoy, or spoken to the waiter in French...
When William Ziff first entered the field Negro papers carried little national advertising except hair-straightener, a few cosmetics, patent medicines. Now the list includes Camel cigarets, Bond Bread. Rumford Baking Powder, Bayer's Aspirin, Blue Ribbon Malt, Gillette Razors, Lifebuoy Soap...
...aboard, snugly dressed and eager for the day's sport. A squall struck the Britannia's vast mainsail. She heeled over and nosed into a grey comber. Right before King George's eyes the wash swept Second Mate Ernest Friend overboard. Sailors threw him a lifebuoy immediately. The ship luffed and signalled for help. Sir Thomas Lipton's Shamrock V heard the cry "Man Overboard" and hove to. But it was too late. Ernest Friend never reached the floating buoy, disappeared. He left behind a widow and four children. King George called...