Word: lifebuoys
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...mass-distributed products. But although it is known that early civilizations were soap users, their soap tycoons are lost to memory. In present times the great and only soap tycoon was the late Lord Leverhulme (William Hesketh Lever, 1851-1925) who while he was developing Lever Bros. (Sunlight, Lux, Lifebuoy) also developed the Belgian Congo. Art lover, collector, philanthropist, Lord Leverhulme to the day of his death maintained that his was the largest soap company in the world. Today Procter & Gamble dispute the claim, which has never satisfactorily been settled. Earnings of Lever Bros. last year were approximately...
...Lever Bros., English soap makers (Lux, Lifebuoy), control the company which owns the English whaler now at the ice pack...
Sunlight. When U. S. washers think of Lever Bros., they may perhaps think of how 98% of Hollywood cinemactresses use Lux, or of how Lifebuoy soap removes Body Odor. Some oldtime U. S. washers may think of the oldtime question: Good morning, have you used Pear's Soap? Yet, though Lux, Lifebuoy and Pear's all are Lever Bros, soaps, they are not the Lever Bros. soap. Leading Lever Bros, product is Sunlight Soap. The main Lever works are at Port Sunlight on England's Mersey River. Almost unknown in the U. S. is Sunlight, largest selling soap...
Liggett & Myers Tobacco Co. (Fatima, Chesterfield cigarets, Velvet tobacco): $2,717,000. Lever Bros. Co. (Lux, Lifebuoy, Rinso...
...just one great big democracy where all the little boys and girls run track every afternoon or get well sneered at, and deservedly, too. The caption writers on college films, with the exception of Yale's Greatest American Wisecracker, Donald Ogden Stewart, are as smug and healthy as Lifebuoy. Clean, upstanding, virile, they preach the doctrine of mens sana in corpore sano, and in so many words, too. And they are as humorless as they are smug...