Word: lifes
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Dates: during 1930-1939
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...Alexander's piping, to an intent ear, hit some strident notes. Although she declared she is seeking "a renaissance of religious consciousness" in the U. S., by her candid admission the purpose of that renaissance would be simply to put new life into Capitalism. A religious revival, said Miss Alexander, could well be brought about by arousing people's fears, by showing them that, if they do not behave themselves, an authoritarian U. S. Government will teach them how. Miss Alexander's message: "Have a religious experience for your country's sake." Dr. Alexander has lectured...
...church leaders heard speeches and reports last week, of which the most outspoken was the report of the Committee on the State of the Church, headed by President John Alexander Mackay of Princeton Theological Seminary. Critical of present-day church life ("smug and complacent"), the report said: "The churches as we know them are at a great disadvantage in the new spiritual conflict that begins to loom before us. . . ." Of current preaching: "Multitudes who are aware of moral weakness and realize their sinful enmeshment in situations they cannot change are being goaded to despair by moralistic sermons...
Last week, one magazine, LIFE, made public not only for itself but for three other big-selling weeklies, the first results of a survey, conducted by independent experts,* showing that if admen preferred to buy audiences, magazines could make an impressive showing under that system of scoring...
Estimating a total potential U. S. reading public of 107,300,000 persons over nine years old, excluding the blind, deaf-mutes and inmates of institutions, LIFE's experts made 8,030 interviews to appraise the number of people who see, open and read some part of an average issue of Collier's, Liberty, LIFE, Satevepost, found that 14.8% were Collier's audience, 13% Liberty's 16.1% LIFE's and 12% Satevepost's. These net percentages were established after 5,700 more interviews eliminated exaggerators and nitwits through "confusion control" tests. When the final...
Collier's 2,633,878 15,900,000 Liberty 2,485,395 14,000,000 LIFE 2,029,761 17,300,000 Satevepost...