Word: lifetargetingã
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Dates: during 2006-2006
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...society than his ability to make individuals feel familiar and secure. This book can greatly enlighten those shocked by John F. Kerry’s 2004 defeat, as it gives a fascinating in-depth look at the tactics of the Bush campaign to target new voters. “LifeTargeting?? mines consumer data (purchased from credit card companies) to pair with voter lists, creating a master list which can be organized by “lifestyle type,” political habits, and likelihood to vote. This master list predicted with 80 to 90 percent accuracy whether...
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