Word: lifeway
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After her father died last June, Smolyansky, 28, succeeded him as CEO of NASDAQ-traded Lifeway Foods, whose main product is kefir, a yogurt-like drink. The small firm, based in Morton Grove, Ill., has expanded abroad under Julie Smolyansky, boosting sales 14%, to $12.2 million, in 2002. Lifeway peddles kefir across the U.S., Canada and Eastern Europe, and its powdered kefir starter is popular in Asia, Britain and the Middle East. Smolyansky's next goal is to sell soy-based drinks in Latin America...
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...most was kefir. A cultured-milk product similar to yogurt but slightly effervescent, kefir (pronounced kuh-fear in Russian) is more popular in the Soviet Union and Eastern Europe than Coca-Cola is in America. So two years ago, the men, now in Chicago, set up a company called Lifeway to make and distribute kefir...
Made by fermenting milk with grain from the kefir bushes that grow in the Middle East and southern Balkans, the drink until recently was available in the U.S. only in selected East and West Coast stores. Now Lifeway distributes 5,000 quarts of kefir a day in 20 states. Last month the company went public, raising $600,000 as part of a plan to triple production. But Lifeway's founders have no thoughts of challenging yogurt giants Dannon and Yoplait. Says Smolyansky: "That's the great thing about America. There's always room for a little guy with a good...
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