Word: lifshitz
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Dates: during 1980-1989
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...serene, idealized upper-class social milieu that the designer may have longingly imagined as a big-city youth. Lauren grew up in the 1940s and '50s in the Bronx's middle- class Mosholu Parkway section, the youngest of three boys and a girl born to Frank and Frieda Lifshitz. His father, an Orthodox Jewish immigrant from the Soviet city of Minsk, was a talented mural painter whose rendering of the Manhattan skyline still decorates the ceiling of a furriers' building lobby in the garment district...
...Lauren's older brother Jerry, now the head of Polo's menswear design department, who suggested when Ralph was 16 that the siblings change their surname. "Lifshitz was a burden," Jerry recalls. "I was in the Air Force reserve, and I got tired of being on the defensive at mail call with somebody fooling around with the sound of my name. It was silly to live with it. It wasn't some family dynasty." Ralph and Jerry rattled off potential names to each other and settled almost randomly on Lauren, which sounded euphonious to them...