Word: lift
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Dates: during 1950-1959
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Smith: Maybe it is. But the fact is that the more buying of a lot of goods has not made people happy. It has not given them the psychic lift that so much advertising promised. I am not saying that people are on a conscious buyers' strike. I simply suggest that they are disenchanted with all the goodies on the American market, and are resisting. The field of home and women's products is a good example. Don't you think the housewife gets tired of being told that this shampoo or that detergent will hold...
...artificial respiration known to man (and akin to the oldest technique of real respiration: the Lord's wafting life into Adam's nostrils). But distaste for touching a moribund victim has brought numerous alternatives, from rolling a man over a barrel to the Nielsen "back-pressure, arm-lift" method, which last year superseded the Schafer "prone-pressure" system in the manual of the American Red Cross (TIME...
...MILLION FACE-LIFT will revamp Baltimore's business center. Plan is to rebuild 22 acres over next few years, put up eight office buildings of 11 to 22 stories, a major hotel, a $19 million federal office building, a 3,000-seat theater and TV center, three parks. City government will raise $17.2 million, expects to get rest from private investors...
...million-ton inventory considered normal. While inventories got as low as 14 million tons during the 1954 recession, steelmen reckon that in 1958's bigger economy a bare-minimum inventory is 17 million tons. What could turn steel around-and give the entire economy a healthy lift-is auto sales. With an inventory of 900,000 unsold cars, the industry needs a big pickup in sales before it can step up production again. While automakers have just about given up hope of turning out the 5,500,000 cars they once expected (TIME, Dec. 30), they still hope...
...Paris the young adventurer hires on as a lift boy in a posh hotel. And who turns up? The lady of the jewel case, of course. It develops that her husband owns "the biggest pâté factory in Strasbourg," and the wife lives high on the goose. More luck, and Felix manipulates it skillfully. The lady tears the uniform off him one evening, flings him into bed. Later she forces him to steal the rest of her jewels while she cries: "Oh, how delightfully you debase...