Word: lift
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Dates: during 1970-1979
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From Bintz's Bump to the Sierras, from the Tetons to the Tatras, ski lifts are rising almost wherever the ground does. Molehills are being made into mountains, and a significant segment of humanity is rushing to slide down them. This Christmas, start of the holiday week in which ski-area operators do about one-third of their business for the year, more people than ever will be heading for the hills. Michigan auto executives and plant workers will politely jostle one another for spots in the half-hour lift lines at some of that state...
Nonskiers cannot comprehend why otherwise rational people rise at dawn in order to buy a $10 ticket for the privilege of shivering in a slow-moving lift line to ascend slowly a hill that they will quickly slide down. Or to careen down a narrow, bumpy trail in a blinding snowstorm, watching for the hidden icy spot that could send them crashing into a tree trunk. The explanation is simple. Skiing is a feast for all the senses. It promises exhilaration, fresh air and muscle-taxing exercise; an hour of downhill skiing can burn up as many as 500 calories...
...landscapes is itself undergoing a transformation. There are new methods of skiing, new types of instruction, new equipment and fashions, even new controversies over the effect of the sport on the environment. Here, for armchair skiers, weak-kneed novices and perhaps some schussboomers who want to read between the lift lines, TIME chronicles the latest developments...
...With the proper waxes, cross-country skis can be made to stick to snow and allow a skier to climb hills fairly fast and easily. Cross-country is much cheaper than downhill skiing: the soft boots and long, thin skis can cost less than $50, and there are no lift fees. The sport is easy to learn; a day's instruction will make a proficient ski-tourer...
...from a Denver real estate developer and the United Bank of Denver, which finances more than half of all ski-area development in Colorado. Typically, Lewis' executives are specialists; the construction manager has several engineering degrees, the mountain manager has an M.A. in agricultural engineering, and the assistant lift superintendent has a degree in recreation. "Ski resorts are becoming refined, structured businesses," says Lewis. "They can't be run by the seat of one's pants any more...