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Word: lift (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

Jones, a pioneer in the development of swept-wing aircraft, proposes building an SST with a single elliptical-shaped wing that would pivot on the fuselage. During takeoff, the wing would be set at right angles to the fuselage to provide maximum lift. But as the plane approached supersonic speed, the wing would be pivoted by about 45 ° to reduce drag, making the craft resemble a flying pair of scissors...

Author: /time Magazine | Title: Science: The Flying Scissors | 6/19/1972 | See Source »

Europe's third biggest beer, whisky and wine company, London-based Watney Mann, has grown rapidly with the lift of a catchy slogan: "We want Watney's." Nobody takes that slogan more to heart than Maxwell Joseph, a former army lance corporal who is one of Britain's richest entrepreneurs. Joseph is chairman of Grand Metropolitan Hotels, and he wants to buy Watney's so badly he can taste it. He has made two takeover bids for the company, and the latest, due to expire this week, is worth $ 1 billion of his company...

Author: /time Magazine | Title: ENTREPRENEURS: He Wants Watney's | 6/19/1972 | See Source »

...President fallen gravely ill? Has Brezhnev delivered a nuclear ultimatum? Has Agnew staged a coup d'etat?), Nixon emerges with a fistful of notes and a gleam in his eye. To an astonished public, he announces a bold, new, precedent-shattering program that will give the nation the "lift of a driving dream" he has talked about, even though much of it amounts to an ideological reversal of his past positions. Drawing on the best advice of a wide range of Americans-including, for openers, Jesse Jackson and Ralph Nader, Cesar Chavez and George Wallace, Saul Alinsky...

Author: /time Magazine | Title: THE PRESIDENCY: And Now, Why Not a Domestic Summit? | 6/12/1972 | See Source »

Rather steer clear of the law. The hard life, simple brutishness, to lift with withered fist the coffin's lid, to sit, to suffocate. And thus no old age, no dangers...

Author: /time Magazine | Title: MIDDLE EAST: Israel's Night of Carnage | 6/12/1972 | See Source »

...night for each occupied room. In return, the franchisee got Holiday Inns' plans and national advertising. Applications began to flow in, many from investment groups made up of doctors and dentists. Meanwhile, the start of the $76 billion federal interstate highway-building program in 1956 gave a great lift to Holiday Inns and its rising competitors...

Author: /time Magazine | Title: TRAVEL: Rapid Rise of the Host with the Most | 6/12/1972 | See Source »

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