Word: lift
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Dates: during 1970-1979
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...plans for its new account is uncertain, but Chairman Mary Wells Lawrence has repeatedly stressed the wisdom of a straightforward approach in times when the U.S. economy has a headache. The shift of the Alka-Seltzer account reinforces a hard truth: no matter how much an agency strives to lift its promotions above the humdrum, advertising remains an art for sales' sake...
...usual, the stock market got a lift from the rate reduction. Moving up on every trading day of the short Thanksgiving week, the Dow-Jones industrial average gained 20 points to close at 781, its highest in seven weeks. The bond market experienced one of the sharpest price rallies in decades. In two weeks, many investors have made paper profits of $45 to $50 on each $1,000 bond. Last week South Central Bell Telephone Co. brought out a $150 million issue of debentures yielding only 8.14% interest, the lowest on a long-term Bell System bond in more than...
Lunar Mapping. One thing Lunokhod cannot do is come back to earth. Even though it was built of extremely light materials, its undisclosed weight is apparently too great for the lift-off capability of Luna 17. In that respect, Lunokhod resembles NASA's own lunar rover,* which will be carried to the moon by Apollo...
...Dallas, Neiman-Marcus has another idea: if the air breeds black lungs, lift sail. For a fitting departure, the store will provide a $588,247 ark, "the perfect retreat from come-what-may." At 50 cubits wide, 30 cubits deep and 250 cubits long, it is slightly smaller than the biblical proportions, but still large enough to accommodate pairings of 92 mammals, ten reptiles, 26 birds, 14 fresh-water fish and 38 insects on its kennel deck. The species are presumably those that Neiman-Marcus deems necessary for setting up life in some as yet unpolluted corner of the globe...
That Extra Lift. While this fiddling with figures may seem like another bit of political gimmickry, it is economically sound. The full-employment budget is a fairly reliable gauge for determining whether the amount of Government spending is restraining or stimulating the economy. To stimulate the current slack economy, a fairly large full-employment deficit is called...