Word: lift
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Dates: during 2000-2009
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...During a brutal recession, you'd think a $90 lift ticket and two nights at a lodge would be a luxury. But luckily for ski-resort operators, the flakes have been flush this season. Most U.S. resorts are reporting above-average snowfalls. (Northstar-at-Tahoe, in the Sierras, clocked in with 3 ft. of new snow March 4-5.) So while revenues have slipped - particularly at retail shops and restaurants - fewer people are fleeing skiing than you'd think. Michael Berry, president of the National Ski Areas Association, an industry trade group, projects that total lift-ticket purchases will decline...
...After a bust-out 2007-08, that's not so bad. Last winter, skiers and snowboarders bought a record 60.5 million lift tickets. A 6% drop would translate to some 57 million tickets sold, a figure that would beat the 55.1 million total in 2006-07, a season when the economy was still frothy but the snow was lousy. Further, in the 30 years the National Ski Areas Association has tracked such data, the industry has sold more than 57 million tickets during just six seasons, each occurring in this decade. "At the end of the day, there...
...Program, through Jan. 31, occupancy was down 18% at the Western ski areas, while lodging rates dropped 8%. Vail Resorts, a public company that runs four ski areas in Colorado and one in California, reported a 5.8% drop in skier visits through early January and a 7.5% decline in lift-ticket revenue. The Aspen Skiing Company, which operates the Ajax Mountain, Highlands, Buttermilk and Snowmass ski areas, predicts skier visits will drop between 5% and 15% this year. (See the top 10 sports moments...
...Total revenues at the resorts will decline more steeply than lift-ticket sales, as skiers are spending less on private lessons and at retail shops. Aspen is offering free nights and restaurant discounts during traditional peak periods like spring break. "That's something we haven't done in the past," says Aspen Skiing Company spokesman Jeff Hanle...
...mentioned to them that they weren’t freshman anymore and that we were expecting a lot more from them, and we didn’t have to repeat that. They really took it seriously and they really [worked hard] right from the first practice and the first lift session.”Being freshmen on a team that enjoyed a near flawless record last year did not prepare the now-sophomores for the uphill battle that Harvard has faced this season. It is a testament to their raw talent and unyielding determination that the young players have stepped...