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...searching for ever more inventive ways to attract new customers and keep revenues rising. Such was the motivation behind McDonald's' decision in 2006 to enlist Philippe Avanzi, one of France's leading interior designers, to develop a strategy to give 6,000-odd outlets across Europe a face-lift. Avanzi and McDonald's, in turn, engaged the services of one of the world's most highly regarded furniture producers, Fritz Hansen of Denmark, to supply chairs designed by legendary Danish Modernist Arne Jacobsen. McDonald's has called its high-profile strategy to bring upmarket style to the world...

Author: /time Magazine | Title: A Seating Problem at McDonald's | 10/11/2007 | See Source »

...mountain ranges on the Tibetan Plateau, Bangda's runway is the world's highest at 14,000 ft. (4,300 m) above sea level. Because the air is so thin there, the large Boeing and Airbus aircraft that comprise most of China's domestic fleet lack the power and lift to take off and land comfortably under certain conditions, especially in bad weather with a full load of passengers. So in 2002, the Beijing government came up with a surprising solution: China would build a small passenger jet so good that not only could it handle Bangda with ease...

Author: /time Magazine | Title: Eyes on the Skies | 10/11/2007 | See Source »

...minister for tourism, Robert Pende, told Time that investors are bidding to develop a 36-hole site in the small town of Skradin near the city of Sibenik in Dalmatia, despite having to hire ordnance experts to clear mines before laying down turf, giving an entirely new meaning to lift and place...

Author: /time Magazine | Title: Croatia's Approach Shot | 9/27/2007 | See Source »

First, some history. Because Marines deploy aboard ships, the service's chiefs have always hungered for vertical lift - aircraft that could take off and land from small decks and fly far inland to drop off combat-ready troops. As the Marines' Vietnam-era CH-46 choppers became obsolete, commanders started to dream of an aircraft that would give them more options when considering an amphibious assault. The dreams intensified following the failed Desert One mission in 1980 to rescue U.S. hostages in Iran. In the course of the operation, three helicopters broke down, leading to an order to abort...

Author: /time Magazine | Title: V-22 Osprey: A Flying Shame | 9/26/2007 | See Source »

...sophomore Egen Atkinson said. “We got it from the energy of the crowd, the fans were definitely the catalyst.” Playing to a vibrant crowd for the home opener, the Crimson fed off of the crowd’s enthusiasm to lift itself up from a 6-2 hole at the end of the first. Defensively, Harvard couldn’t find an answer for Engineer Devin Lewis, who scored three goals for MIT in the opening period. But sophomore Spencer Livingston was able to keep the Crimson in the game by scoring the team?...

Author: By Mauricio A. Cruz, CRIMSON STAFF WRITER | Title: Home, Sweet Home for Crimson in Blodgett Opener | 9/21/2007 | See Source »

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