Word: lifter
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...only one of many such works that are currently outclassing the programs they interrupt. Alka-Seltzer, for example, has retired its ubiquitous, jolly salesman Speedy, substituted a diverting view of waistlines-a hula dancer's, a frugger's, a weight lifter's, a pants press-er's-and simply says, "no matter what shape your stomach's in, when it gets out of shape, take Alka-Seltzer." The public is getting the message-Alka-Seltzer sales have risen 16% this year-and so are sponsors...
...coming of the Pope to New York City [Oct. 15] was a "lifter-upper" for all of us. Men of every religious viewpoint were moved by his devout piety, his warmhearted charity and his gracious humility. The faithful have been reassured that God is not dead-that he has not left himself without witness...
...Lockheed's selling points in the C-5A competition was its know-how in the manufacture of military transports, including two of the most effective, the C-130 Hercules and the new C-141 Star-Lifter. On top of $7 million from the Government, Lockheed since 1957 has put $11 million of its own money into its C-5A project, set up a special division at its Marietta, Ga., plant and hired 2,000 people to work on research, mockups and planning of construction facilities. Into its full-scale mockup, Lockheed put a completely equipped instrument panel, hooked...
...Brenan, a 69-year-old Englishman who has lived for most of the past 44 years in Spain, has none of the usual credentials of the autobiographer. He has not pushed a pirogue to the headwaters of the Orinoco or crossed Kurdistan on yakback; he is not a weight lifter, a defector from or to Communism; he never became the white god of some overcredulous tribe of aborigines; he does not have the lives of 10,000 better men lost in battle to explain away; he is not a busybody determined to pad the record of a long life spent...
...Powers, the boy from Charlestown, is officially listed as a White House staff assistant-but that is only half the story. In the informal, easygoing atmosphere of the Kennedy Administration, the elfish, ebullient Powers, 49, plays a unique role as John Kennedy's constant companion, morale builder, tension lifter and joke teller. One reason for his value is that even amid the glitter of the nation's capital, he still remains a son of Charlestown. Says Dave casually: "It's the best White House I've ever worked...