Word: lifting
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Dates: during 1960-1969
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...statistics, was surprised at how much the tax cut increased his own paycheck* and figured that other people will be just as pleasantly surprised. A quick check with department store executives in Los Angeles, Dallas, Cleveland and Detroit convinced him last week that sales are in for a substantial lift...
...wrinkle in the $2.5 billion cosmetics business is a lotion that camouflages the creases in a woman's face. Last month Helene Curtis got a lead on the market by rushing out its Magic Secret lotion. This week Coty begins shipping LineAway. In May, RevIon will release Liqui-Lift; other unwrinklers will come soon after from Helena Rubinstein, Max Factor and Del Russo of Miami. In the boudoir-and on Wall Street-the lotions look like the biggest thing cosmetically since the royal-queen-bee-jelly fad depleted pocketbooks in the mid-1950s...
Public Interest. If industry is to lift Italy out of its economic bog, the country will have to depend heavily on IRI (pronounced eerie). But that is what IRI is there for. Founded by Mussolini in 1933 as a hospital for depression-sick companies, IRI provides jobs for nearly 300,000 Italians. Says IRI's genial President Giuseppe Petrilli: "IRI is the state's fundamental instrument for supporting sectors in temporary crisis...
...movie-magnate father. Seymour has established a foundation to give grants to needy and worthy writers. Painfully diffident, Seymour has all but turned the running of the foundation over to an extravert pal from Yale days, self-interested Charles Taney (Ralph Meeker), who would rather down a Scotch than lift a book...
...double-delta wing is a shrewd solution to the difficult problem of sustaining flight at three times the speed of sound while still providing good control for reasonably slow-speed loitering and landing. The broad, rear delta develops high lift at moderate speeds, but as a swept-wing plane moves faster, its center of lift shifts rearward towards the tail. If it is not counteracted in some way, this shift will make the plane dangerously nose heavy. A pilot might use his elevators to hold the nose up, but this maneuver would cause costly drag. The All licks the problem...