Word: lifting
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Dates: during 2000-2009
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...unit. For example, P&G holds demonstrations in stores and homes to teach recent Hispanic immigrants the advantages of Bounty's "Quicker Picker Upper" paper towels vs. the sponges and rags with which many were raised. Bounty's Hispanic market share has jumped some 10%. "[P&G] won't lift a finger without talking to a customer, without finding out exactly what a customer wants," says Felipe Korzenny, a Hispanic-marketing professor at Florida State University and a consultant for several FORTUNE 500 companies. "They've just done it better than anybody else...
...game. The thrust of Alexander's argument is that because Federer's shotmaking from the baseline is so preposterously good, he can be a little lazy about advancing to the net for the quick kill. "It's not making any difference at the moment, but eventually his opponents will lift," says Alexander, who nominates world No. 3 Lleyton Hewitt as having the tireless counterpuncher's game that might conceivably burn a complacent Federer. (Hewitt, the great local hope to become the first Australian since 1976 to win his national title, has lost his last six matches against the world...
...retreat in West Virginia next weekend, says House G.O.P. conference chairwoman Deborah Pryce. "That is his best opportunity to sell his plan to us. We in leadership have impressed on him [that] the members of Congress are his most important audience right now. It's not an easy lift." Republican lawmakers have also told their leaders that the best cover would be a respectable number of Democrats willing to join with them as they jump off the cliff...
Everyone knows it's not cool to drink and drive, but rounding up a designated driver can be a drag. Now it's becoming surprisingly hip to hand over your keys to a stranger on a scooter. On New Year's Eve, for instance, some 350 Coloradans caught a lift with NightRiders, a designated-driver service that safely deposits the inebriated--along with their cars--back home after a big night out. The company, like others popping up across the country, relies on collapsible scooters small enough to fit into a backseat or trunk to get its employees from...
...exercising gratitude, kindness and other virtues provide a lift? "Giving makes you feel good about yourself," says Peterson. "When you're volunteering, you're distracting yourself from your own existence, and that's beneficial. More fuzzily, giving puts meaning into your life. You have a sense of purpose because you matter to someone else." Virtually all the happiness exercises being tested by positive psychologists, he says, make people feel more connected to others...