Word: lifts
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Dates: during 1940-1949
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Prescription. Bernays offered no cureall, but he mapped what is probably the most ambitious and detailed strategy yet designed to lift the theater's prestige and boost its business. If ever made to work on Broadway-a stronghold of unenlightened self-interest-his plan would turn a collection of hit-hungry gamblers into an efficiently self-regulated industry with uniform standards...
...science and sex this week stepped a new contender, the Magazine of Fantasy, a slickish, 35? quarterly. Published by the American Mercury's bustling Lawrence Spivak, who also runs radio's Meet the Press program and puts out a string of mystery publications, Fantasy is designed to lift imaginative fiction up to the level of the highest brows...
World of Margarac & Mestrovic. In Pennsylvania's steel country, men tell of Hungarian Joe Margarac, who could lift a locomotive with his finger, and his rival, the Slav Steve Mestrovic, who could twist 500-lb. bars of iron with his bare hands; they boiled their eggs in a Bessemer converter and combed their hair with traveling cranes. Margarac and Mestrovic belonged to legend, to Pittsburgh and to an industrial development that had its counterparts but never its equal anywhere in the world...
...surgeon and the son of a surgeon, Gibbon believes that there ought to be a way to relieve the heart of work during an operation on it. Not only would such a machine give the surgeon more time; it would also let him lift up the heart and cut into its main vessels, without causing a spurt of blood. This would enable him to see what needed to be done, instead of depending largely on feel. Some of Gibbon's colleagues agree that a mechanical heart would open "the last field of surgery...
Fourth floor residents will particularly welcome the elevator lift. This convenience was a particular attraction at dormpicking time last Spring to students who lived on top stories of other dormtores...