Word: lifts
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Dates: during 1960-1969
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...Airline Lift. Some of the come-on reminded Madison Avenue veterans of Adman David Ogilvy's effort to escape anonymity in the late 1940s. Ogilvy sent out salvos of press releases until, as he confessed, competitors complained that "nobody went to the bathroom at our agency without the news appearing in the trade press." Wells herself admits to "a staggering lack of modesty," but her agency has avoided outright flackery-if only because its partners were never quite obscure in the first place...
After a week of waiting in New York for a stubborn spring storm to lift, he was on his way to see a musical comedy when he learned that the weather was improving. At midnight, he went to bed to try to catch two hours' sleep. He could not sleep, rose at 2:15, and watched his plane being gassed up and trundled into position on the runway at Roosevelt Field (when he finally touched down, he had been without sleep for roughly 54 hours). Several men pushed frantically on the struts to get him started, lumbering through...
...Real Pressure. The Treasury boss also asked Congress to lift its long-established 41% interest-rate ceiling on Government bonds of more than five years maturity lest there be "a sharp rise in short-term rates." Another upward pressure on interest rates is the U.S. balance-of-payments deficit; last week the Commerce Department reported that the deficit jumped 19% from the fourth quarter of 1966, to $539 million during this year's first quarter...
Other Plums. Whatever the cost, General Dynamics should fare well-and its F-111 earnings will add a lot of lift to a company already flying high on other projects. Under Lewis, General Dynamics has spectacularly recovered from the staggering $214 million loss it wrote off on its Convair jetliners in 1961. Climbing back to its 1961 sales peak of $2 billion, the company last year earned $58 million on sales that were up by 22% to $1.8 billion. Nearly 80% of that comes from Government orders for items ranging from Atlas and Centaur rockets for NASA to Navy surface...
...lion house at the zoo, the Albert Memorial. At one point, they even invade a ladies' loo. By the time a call comes to defuse a bomb in the Tower, the Yard's guard is down, and the boys, disguised as demolition experts, easily lift the loot. Caught and incarcerated in the Tower, at film's end the culprits are conspiring to commit more sibling revelry-an escape that will make their big crime seem small-time...