Word: liggett
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Dates: during 1950-1959
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...most spectacular gain of all was scored by P. Lorillard's Kent, up 138% to 36 billion cigarettes, just behind Winston. In the overall brand standings, Kent vaulted from tenth to fifth, removed Liggett & Myers' lagging non-filtered Chesterfield from the top five for the first time since World...
...Liggett & Myers...
...Lorillard Co. (Kent) designed a filter that let in only i milligram of nicotine, 9 milligrams of tar; unfortunately, the sales did not reflect the effectiveness, and last year, said the committee, Kent's new filter let through double this nicotine and tar content. Similarly, Liggett & Myers' L & M brand had only 1.5 milligrams of nicotine, 11 milligrams of tar in 1955; two years later, L & M showed almost a 70% increase in nicotine, more than a 33% increase in tar. "Amazingly," noted the committee, "it then announced 'the miracle of the modern miracle...
...dozen new filter brands have been put on the market in the past five years, and almost every one has moved up fast in the sales race. Reynolds' Winston, fifth-ranked in 1955, last year took over fourth place from Chesterfield. (Regular and king sizes are classified separately.) Liggett & Myers' L&M climbed from ninth to seventh, and filtered Marlboro, which was launched in 1955, moved to eighth...
...fatties, who bought up dextrose supplies in the earnest hope that they had at last found the unfindable-a way to deflate abdominal tires without leaving themselves hungry. Dextrose, used in a few baby formulas and for intravenous feeding in hospitals, usually gathers dust on druggists' shelves. The Liggett chain (118 stores) may sell 400 Ibs. a month; after the LHJ fable, sales zoomed to 800 Ibs. a day. Other chains across the country reported the same sort of boom. And because the plain formula tastes so flat, there was a corresponding boost in sales of peppermint, vanilla...