Word: liggett
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Dates: during 1950-1959
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Even before that, Webb had feverishly begun planning for the big jump to television. NBC, fearful of film, insisted that the show be done live and in New York. Webb refused. Finally, the Liggett & Myers Tobacco Co. stepped in, pressured the network into agreement. NBC shelled out $38,000 for a pilot film, The Human Bomb, a real-life thriller about a madman who threatened to blow up the Los Angeles city hall to get his brother out of jail...
Arthur Godfrey was complaining that the newspapers had declared "open season" on him. Two weeks ago, he made the front pages when Liggett & Myers (Chesterfield) dropped its seven-year sponsorship of his radio & TV shows. Last week he was making headlines because of charges that he had endangered life, limb and property by buzzing the control tower at Teterboro (N.J.) Airport after taking off in his DC-3 for Virginia...
Whenever he is displeased by public curiosity. Arthur Godfrey disappears behind a velvet curtain of pressagents, vice presidents and well-rehearsed secretaries. Godfrey did his vanishing act once again last week when Liggett & Myers (Chesterfield cigarettes) withdrew its $4,000,000-a-year sponsorship from his Friday radio show, his Monday and Wednesday radio & TV shows, and the Wednesday night Arthur Godfrey & His Friends TV show...
...battle just before airtime," but Dorothy failed to say what the sizzling battle was about or whom it was between. Fred H. Walsh, president of the advertising agency concerned (Cunningham & Walsh), insisted that he was completely in the dark: "Nobody here knows anything. It's a matter between Liggett & Myers and CBS." At Liggett & Myers, Advertising Manager Lawrence Bruff was not answering his phone...
...couldn't point to any one thing." What about the rumor that Godfrey was giving up smoking? Replied Stanton: "If he said that, it was probably as a joke. I can't believe Arthur would be that rude to a personal friend like Ben Few [Liggett & Myers president]. And there's nothing new about his smoking a pipe-he does it every now & then...