Word: liggett
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Dates: during 1960-1969
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...industry's third-largest sponsor, plans at least to equal the more than $42 million it has budgeted for broadcast advertising during the current season. Admen expect that American Tobacco (Pall Mall, Lucky Strike) will spend about the same as last year: more than $26 million. Liggett & Myers is also holding the line on TV. Some of the companies have been negotiating for "getting-out clauses" in their TV contracts just in case cigarette ads are somehow restricted, or are required to carry health warnings so strong that tobaccomen would prefer not to air them...
...full charge of a shop that, thanks to Strouse, is not about to lose its No. 1 ranking. Billings have more than doubled since Strouse was named president in 1955, and currently exceed $600 million. With blue-chip clients that include Eastman Kodak, Ford, Pan Am, Standard Brands and Liggett & Myers, J. Walter Thompson is also busily building sales for about 800 smaller companies in the U.S. and 27 other nations...
...their argument more than 80% of it on television. Accounting for some 75% of the advertising dollars were: General Foods (Gaines and Top Choice-$11.5 million), Ralston Purina (Chow-$11 1 million), Quaker Oats (Puss 'n Boots Ken-L Ration-$9,000,000), Carnation (Friskies-$4.2 million), and Liggett & Myers Tobacco Co. (Alpo-$4,000,000). Ten years ago, the entire industry spent only $21.2 million on advertising...
Last week Liggett & Myers went competitors one better. With two 100-mm. brands, L. & M. Menthol Tails and Golden 100s, already out, L. & M. announced national distribution of Chesterfield 101s. The new cigarette is actually 1 mm., or 39/l,OOOths of an inch -the thickness of a dime-longer than competitors, and appears in a plum-colored pack with a large "101" on the front. To emphasize the difference and to create image, L. & M. will play on the "silly millimeter longer" feature of the cigarette, has earmarked a reported $15 million for advertising...
...becoming so important, there is a greater chance for people experienced in these fields to rise to the top." Seymour's top is a pretty lofty place. J. Walter Thompson has worldwide billings of $558 million, and its list of clients reads like a blue book: Ford Motors, Liggett & Myers, RCA, Pan American, Eastman Kodak, Irving Trust Co., Scott Paper, Kraft Foods. So solid is the agency's work that some clients have been with it for generations. Libby, McNeill & Libby has been a customer since 1897, and Lever Bros, appeared...