Word: liggett
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...legal cloud that has hung over U.S. tobacco companies for years lifted slightly last week. In Philadelphia, a federal appeals court ruled that Philip Morris, the Liggett Group, the Loews Corp. and Loews Theatres did not have to compensate Antonio Cipollone for the death of his wife Rose, a pack-a-day smoker who died of lung cancer in 1984. The court's reason: cigarette-package health warnings that are mandatory under federal law protect the tobacco giants from claims that they fail to provide adequate notice of smoking's hazards. The decision in the liability lawsuit may affect almost...
Drawing on my "expertise" acquired at my uncle's drugstore I quickly got a job at Liggett's North Station store--behind the soda fountain. It was a 56-hour week on rotating shifts for $15 a week. Not bad especially when you consider that females were paid $12 for the same gruelling schedule...
...price increases have helped spur the biggest new hit in the cigarette industry: generics. Sold in plain black-and-white or black-and-yellow packages, the no-name cigarettes have captured about 2.5% of the market in the past two years. Liggett, looking for a way to reverse its steadily declining share, was the first major company to start selling the generics. Paced by its bestselling Chesterfield, Liggett had about 25% of sales in the 1940s, but that fell to less than 3% by 1981. Says President K.v.R. Dey Jr.: "We were the smallest kid on the block." The company...
Industry insiders are split over the future of generics. James W. Johnston, an executive vice president of R.J. Reynolds Tobacco, strongly opposes following Liggett into generics. He and many other cigarette officials believe that the no-names are just a recession phenomenon. Says Johnston: "In my judgment, you've got to have the link between the consumer and an identifiable brand name. I predict that the success of generics will be short-lived." Liggett officials, on the other hand, believe that smokers will stick with their new, lower-cost smokes in better times. Says Dey: "There is still brand...
...While Liggett has been going after the cost-conscious consumer with no-brand, other cigarette companies have been trying to win over the status-conscious customers with new brands. Said David Bulleit, who handles the Philip Morris account for New York's Wells, Rich, Greene ad agency: "Quality is selling. Sophistication is a very convenient term for all these trends...