Word: liggett
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...becoming so important, there is a greater chance for people experienced in these fields to rise to the top." Seymour's top is a pretty lofty place. J. Walter Thompson has worldwide billings of $558 million, and its list of clients reads like a blue book: Ford Motors, Liggett & Myers, RCA, Pan American, Eastman Kodak, Irving Trust Co., Scott Paper, Kraft Foods. So solid is the agency's work that some clients have been with it for generations. Libby, McNeill & Libby has been a customer since 1897, and Lever Bros, appeared...
...Along with Pall Mall, the American Tobacco Co. brought out Colony in the 100-mm. length; American is now test-marketing Tareyton, Lucky Strike and Fifty Fifty in that size. P. Lorillard Co. introduced 100-mm. Spring and York and is testing its best-selling Kent in the supersize. Liggett & Myers now has menthol L & Ms in the longer length. R. J. Reynolds has a 100-mm. Winston in menthol and nonmenthol; they accounted for much of the company's 3.9% increase in first-quarter sales...
Fearing that the smoking-and-cancer scare may be hazardous to their fiscal health, cigarette makers have long been hedging their futures by tracking down merger opportunities. Lately, the trail has led to the package store. Liggett & Myers last year took over the U.S. importer of J & B Scotch whisky. American Tobacco bought nearly all of Chicago's James B. Beam Distilling Co. last fall, and will soon purchase control of the Buckingham Corp., importer of Cutty Sark Scotch. When its turn came, P. Lorillard Co. decided to try a little tippling...
...Lorillard now has only two nonfilters (York and Old Gold Straights), recently launched True cigarettes in plain and menthol versions. Danville, another new Lorillard filter, is being test-marketed in the South. Philip Morris now has Marlboro Green menthols, Galaxy and 100-mm. Benson & Hedges filters. Last month Liggett & Myers put menthol Chesterfields on the market...
...aerated filter "to deliver reduced tar and nicotine." So anxious was Lorillard to get True onto the cigarette stands that it did not even bother to test-market the blue and white pack. Whether True will set off another competitive battle in the industry remains to be seen. Liggett & Myers is test-marketing a new Chesterfield menthol. American Tobacco is trying out "Mayo's Spearmint Blend,"* and Philip Morris is about to market a menthol Marlboro in a green package. These, however, so far have been heralded for their coolness rather than their healthful components...