Word: liggett
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Whenever he is displeased by public curiosity. Arthur Godfrey disappears behind a velvet curtain of pressagents, vice presidents and well-rehearsed secretaries. Godfrey did his vanishing act once again last week when Liggett & Myers (Chesterfield cigarettes) withdrew its $4,000,000-a-year sponsorship from his Friday radio show, his Monday and Wednesday radio & TV shows, and the Wednesday night Arthur Godfrey & His Friends TV show...
...battle just before airtime," but Dorothy failed to say what the sizzling battle was about or whom it was between. Fred H. Walsh, president of the advertising agency concerned (Cunningham & Walsh), insisted that he was completely in the dark: "Nobody here knows anything. It's a matter between Liggett & Myers and CBS." At Liggett & Myers, Advertising Manager Lawrence Bruff was not answering his phone...
...couldn't point to any one thing." What about the rumor that Godfrey was giving up smoking? Replied Stanton: "If he said that, it was probably as a joke. I can't believe Arthur would be that rude to a personal friend like Ben Few [Liggett & Myers president]. And there's nothing new about his smoking a pipe-he does it every now & then...
...Comprising nine cigarette manufacturers (including all the big ones except Liggett & Myers) and five tobacco trade groups...
...sale in New York last week went L & M Filters, the first entry of the Big Three into the filter-tip cigarette market. Liggett & Myers Tobacco Co. (Chesterfield), third largest U.S. cigarette maker,* priced its filters at about 9? more a pack than regular cigarettes...