Word: liggett
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...Godfrey (Liggett & Myers...
...Toepke (195) lt Murdoch (188) Pappas (201) lg Morrow (174) Lemay (192) c Vedder (203) Manos (200) rg Rowe (183) Stargel (202) rt Day (211) Cochrane (190) re Chandler (185) O'Neil (190) qb Lalla (165) Clasby (180) lh Simmons (167) Ederer (190) rh Totten (170) Culver (215) fb Liggett...
...also several capable full backs around. This is indicated by the fact that Jack Spalik, a junior who was listed as a reserve fullback, leads the club in rushing yardage. Spalik has a rushing average of almost 5 yards, having gained 157 yards in 32 attempts. Last year Walt Liggett, now a senior, led Colgate in total yardage gained by rushing...
...show has paid off to the extent of five-year contract with sponsor Liggett & Myers Tobacco Co. This summer, 34 U.S newspapers began running a new comic strip, using Dragnet's characters and atmosphere (but not its plots). By the firs of the year, Webb hopes to have a new show called Pete Kelly's Blues ready for TV. After his long life of crime, Jack Webb will star as a trumpet-blowing musician of the 1920s...
...bigger advantage is that, where OPS has refused to allow price boosts for existing standard or king-size brands, Chesterfield was able to get 1? more for its king by proving it costs more to make. As a result, in spite of the higher cost, the extra penny gives Liggett & Myers an estimated additional profit margin (before taxes) of ¼? per package. This was a cogent reason why other makers, despite denials, might follow Chesterfield's lead in "kinging" their top brands. And what the move emphasized most was the growing popularity of long cigarettes, whose share...