Word: liggett
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...trust. In 1925 Lorillard got a thorough shaking up and Belt for president. When he took hold he found the company had everything except a popular cheap cigaret. Beech-Nut, Lorillard's first venture into the blended field, had failed. American Tobacco Co. had its Lucky Strike, Liggett & Myers its Chesterfield, R. J. Reynolds its Camel. Fat and quick-tempered, Ben Belt is still an excellent horseman, a better salesman. He decided Lorillard should have its Old Gold, in fact must have it if it would stay in the race. The name Old Gold then belonged to a Lorillard...
...represented in 191 cities. The directorate over which he presides includes James Bruce, president of Baltimore Trust Co. and brother of David K. Este Bruce, Secretary Mellon's son-in-law; Waddill Catchings; Ambassador to Japan William Cameron Forbes; Banker David R. Forgan of Chicago; Drugman Louis K. Liggett of Boston; Howard LaVerne Wynegar, president of the company. Last week quiet President Wynegar saw no reason why the instalment business should not continue prosperous...
...that advertising films, paid for by the sponsors, are being shown." So far, advertising films of the type alarming to Producer Castle have been produced only by Warner Bros, and Paramount. Paramount samples: a series entitled Movie Memories, comprising old newsreels, early shots of current stars, by courtesy of Liggett & Myers; My Merrie Oldsmobile, song cartoon; Jolt for General Germ, cartoon extolling Lysol. Warner Bros, samples: one-reel plays advertising Chesterfields; On the Slopes of the Andes, a coffee cultivation panorama to further Great Atlantic & Pacific grocery sales. Warner Bros, have contracted for a dozen or so more advertising shorts...
...Selected Industries will cause much activity in the research department. It has a substantial interest in Thomas Young Nurseries, a New Jersey orchid farm, and is a large holder of Missouri-Kansas-Texas Rr. (100,321 shares). It has large tobacco investments including 102,-580 P. Lorillard, 29,000 Liggett & Myers. It has a "special interest" of 55,109 shares of Case, Pomeroy & Co., a securities house whose shares appear also in Reynolds Investing...
Died. Caleb Conley Dula, 66, board chairman, onetime president (1911-17) of LIggett & Myers Tobacco Co., vice president of American Tobacco Co. (dissolved in 1911 by the Supreme Court); of pneumonia; in Manhattan...