Word: lightbulb
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...information alone isn't enough. We all know we shouldn't smoke or pig out on fudge, but knowledge isn't as powerful as motivation; even Summers could stand to lose a few pounds. Old behavioralist joke: How many psychologists does it take to change a lightbulb? Answer: Just one, but the bulb really has to want to change. (See the top 10 scientific discoveries...
...fascinating and exclusive story about how the President and his team are using behavioral science to facilitate change in America. Their strategy is based on the idea that social science can guide people to make better and healthier choices for themselves, whether it means buying that long-lasting lightbulb or shunning that Twinkie. Facilitating change harnesses some principles that behavioral scientists have known for decades: we're a lot more irrational than we realize; we avoid pain more than we seek comfort; we tend to stick with the status quo; and we like to conform with our peers. Michael...
...Energy a Breeze? I thought I had come to a typo in your article "Got Wind?" when I read about the Michigander who spent $16,000 to get a wind turbine that "can generate 1.5 kilowatts ... enough to power the average lightbulb for 15 hours" [Dec. 1]. And that, he admits, is on a day with "decent wind." A few nuclear plants can power more lightbulbs than that, and you don't have to sit around waiting for a breeze. Americans need to look at how France is getting nearly 80% of its electricity. Stephanie Gutmann, Piermont, New York...
...thought I had come to a typo in your article "Got Wind?" when I read about the Michigander who spent $16,000 to get a wind turbine that "can generate 1.5 kilowatts ... enough to power the average lightbulb for 15 hours" [Dec. 1]. And that, he admits, is on a day with "decent wind." A few nuclear plants can power more lightbulbs than that, and you don't have to sit around waiting for a breeze. Americans need to look at how France is getting nearly 80% of its electricity. Stephanie Gutmann, PIERMONT...
...more common complaints that Apter heard from women: that their mothers-in-law demand too much attention from their sons. In What Do You Want from Me?, one woman describes how her mother-in-law expects her son "to come round late at night even to change a lightbulb." For me and my mother-in-law, distance helps keep us close. (See pictures of the busiest wedding day in history...