Word: lightbulbs
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Dates: during 2000-2009
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Getting Americans to switch from paying 50¢ for a lightbulb to $50 won't be easy. But such shifts have happened before. Electric toothbrush, anyone...
...matter-of-factly said to me, "He'll never get it, Mom. He's a sociopath." And that word - I didn't like it. I thought it just sounded like a crazy, murderous person. That night I went on the computer and I looked up sociopathic behavior, and a lightbulb went off in my head. I said, "Oh, my God, this is what I have been living with all my life." So I thought if I wrote it down and relived some of my own personal experiences and tried to educate people, maybe they won't have to go through...
...whiz coolness of modern-day electronic devices - flat-screen high-def TVs, 2-lb. laptop computers, the iPhone - the national power grid we plug them into is almost as old and unchanged as Edison's lightbulb. We rely on the grid to juice everything from vacuum cleaners to dialysis machines, but it is a dinosaur, a leaky, money-wasting, carbon-dioxide-spewing system that remains shockingly vulnerable to accidents and terrorist attacks...
...information alone isn't enough. We all know we shouldn't smoke or pig out on fudge, but knowledge isn't as powerful as motivation; even Summers could stand to lose a few pounds. Old behavioralist joke: How many psychologists does it take to change a lightbulb? Answer: Just one, but the bulb really has to want to change. (See the top 10 scientific discoveries...
...fascinating and exclusive story about how the President and his team are using behavioral science to facilitate change in America. Their strategy is based on the idea that social science can guide people to make better and healthier choices for themselves, whether it means buying that long-lasting lightbulb or shunning that Twinkie. Facilitating change harnesses some principles that behavioral scientists have known for decades: we're a lot more irrational than we realize; we avoid pain more than we seek comfort; we tend to stick with the status quo; and we like to conform with our peers. Michael...