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Word: lighten (lookup in dictionary) (lookup stats)
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Ways and Means was obviously determined to write a stringent reform law. Meeting throughout the week, the committee approved the narrowing of loopholes that now allow some wealthy individuals to escape taxation entirely. The changes would bring an additional $2 billion into the federal Treasury and lighten the burden-if only by a feather -on the middle-income taxpayers...

Author: /time Magazine | Title: The Congress: Hostage for Tax Reform | 8/1/1969 | See Source »

...Nixon's program seeks to do that by reshuffling some $4 billion in tax liabilities without much altering the $165 billion federal income-tax take. Thus the impact on the inflation-ridden U.S. economy is likely to be small. The main thrust, as Nixon described it, is to "lighten the burden on those who pay too much, and increase the taxes of those who pay too little." He added: "We shall never make taxation popular, but we can make taxation fair...

Author: /time Magazine | Title: NIXON'S TAX PACKAGE: A MODEST START ON REFORM | 5/2/1969 | See Source »

...roughly $50 million," believes that people in his income bracket should be more heavily taxed. To help share his own fortune, he has formed a foundation that operates an 880-acre camp for emotionally disturbed boys. "I wanted to invest in people rather than buildings," he explains. To lighten the burden for retired persons on fixed incomes, Eckerd set up a nonprofit Senior Citizen Club; its members qualify for discounts at his drugstores. For his cherished employees, he is working out the details of a more unusual plan. Under it, Eckerd would place 90% of his stock in his company...

Author: /time Magazine | Title: Retailing: The Personal Touch | 5/2/1969 | See Source »

...filmed in the eerily lit bedroom, as Steven (Tommy) wakes up with a sudden jolt in the middle of the night (after which he goes to the living room and discovers the ghost of Eleanora). This was a grim take, but every once in a while, someone tried to lighten up the room of shadows with a smile or a joke...

Author: By Frank Rich, | Title: The Ghosts of New Hampshire | 4/10/1969 | See Source »

Despite the proliferation of coin-operated laundries, nine out of ten U.S. housewives still do their wash at home. To brighten, if not lighten, their washday loads, they buy more than $1 billion a year worth of bleaches and bluing agents, starches and softeners, disinfectants and detergents. Now the home laundry market is churning with a new line of stain removers called enzyme pre-soaks. Competition in presoaks has locked two giant soapmakers-Procter & Gamble and Colgate-Palmolive-in a classic marketing battle. It has elevated their rival products, P. & G.'s Biz and Colgate's Axion...

Author: /time Magazine | Title: Marketing: The Great White Hope | 3/21/1969 | See Source »

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