Word: lightener
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Dates: during 1960-1969
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Despite the proliferation of coin-operated laundries, nine out of ten U.S. housewives still do their wash at home. To brighten, if not lighten, their washday loads, they buy more than $1 billion a year worth of bleaches and bluing agents, starches and softeners, disinfectants and detergents. Now the home laundry market is churning with a new line of stain removers called enzyme pre-soaks. Competition in presoaks has locked two giant soapmakers-Procter & Gamble and Colgate-Palmolive-in a classic marketing battle. It has elevated their rival products, P. & G.'s Biz and Colgate's Axion...
...Swiss bank and winds up with no record of the real buyer's identity. Since foreign banks are not taxed at all on trading profits-and at a maximum rate of only 30% on stock dividends-U.S. citizens, especially those in higher tax brackets, can often lighten their tax bills by channeling their stock deals through the banks...
Kings once resorted to the uncomplicated companionship of their court jesters to lighten the burden of loneliness that often accompanies power. U.S. Presidents have generally managed less condescending personal friendships while in office. Both Harry Truman and Dwight Eisenhower had the easy company of George Allen, an adept poker player and raconteur. Dave Powers served as a sort of White House entertainer under John Kennedy, accompanying the President to ball games and cracking Boston Irish gags to relax...
...higher legal authority at Fort Devens, the head of the judge advocate court, will automatically review the case, according to Kroll's lawyer, Norman S. Zalkind. "Considering precedents, there is a good possibility this review might lighten the sentence," Zalkind said...
...westerns go, this one doesn't. It saddles up a big-name cast, but the giddyap! gets mired in a lot of giddy yapping. The intent was to lighten carnage with comedy; the result is heavy-handed Grand Old Horse Opry...