Word: lighteners
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Dates: during 2000-2009
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Brand recognition is an effective shelling tool only if the consumer is aware of the product linked to the name and the name conjures a pleasant memory. Until I read the story "Why We Buy" [Aug. 27], I thought that HeadOn was an ointment designed to lighten facial scars, not the homeopathic headache cure that it is, thanks to its maker's ambiguous ad campaign. No matter how often I've heard the commercial repeat the name HeadOn, I never would have bought the product, thinking I had no use for it. Now that I know what...
Brent Whelan, another task force member, proposed that streets and Soldier Field not be used at all, to lighten the toll the construction will take on the community...
...increased social opportunities in more welcoming settings. We are self-critical. We know that we would do well to think less about ourselves. We took pause at the painful irony of Opal Mehta-gate—the frenzy surrounding a book about an organization kid who learns to lighten up which was exposed as plaigarized and reviled in the media as the prototypical example of glory-mongering. The recent hunger strike for living wages showed that we as a student body want meaningful changes...
...that deal is no longer available. It is bizarre for a politician to promise not to let his most profound moral beliefs affect the way he governs. By contrast, Giuliani's point that Republicans will lose the election if they don't lighten up on abortion may well be true. Not only that: it may be the only assertion made by Giuliani or Romney on the subject of abortion in this campaign that the speaker really, in his heart, believes...
...dispute, one of the quickest and most effective ways of shutting up your opponent is to accuse them of being irrationally hypersensitive. “Honestly, you’re taking this entire situation completely out of context. Once you lighten up and learn not to take everything so personally, maybe we can talk...