Word: lighter
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...other changes in equipment have been made: the heart's drive system, though still unwieldy, is 52 Ibs. lighter than it was two years ago. Better yet, the new portable pump system may eventually free Schroeder from the contraption for several hours every day. "I think it's the beginning of the end of the view of the artificial heart as a cumbersome device that doesn't give people the type of life they really need," observed Jarvik after the first successful use of the device. According to Jarvik, other improvements in the technology...
...achievements become even more incredible when you consider the fact that at 6-ft., 3-in., and 220-Ib., Ford is about 20 or 30 pounds lighter than most of the offensive linemen he faces. But what he lacks in size he makes up for with quickness and an attention to fundamentals...
...spirits to mature, we have to make whisky so far ahead that now we are stuck with it." The surplus is not likely to be consumed soon. In the U.S., the biggest single Scotch market, the beverage is suffering from an old-fogy image. Many younger drinkers prefer lighter, whiter spirits like vodka and lighter still, white wine...
Sales of the lighter amounted to only $42 million last year, or about 2% of Gillette's total revenues of $2.2 billion. The disposal of the line, moreover, will relieve the firm of a drain on earnings...
Even though Bic has beaten Gillette in the lighter skirmish, the battle between the two companies will rage on. The firms are equally fierce competitors in the throwaway pen and razor markets. While Bic's pen outsells Gillette's Write Bros, model, the Gillette twin-blade disposable Good News shaver holds an edge over the Bic single-blade entry. Gillette is also the leading producer of blades and razors in the U.S. and Canada and most of the rest of the world. In the bathroom battle at least, the American company continues to clean...