Word: lighter
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...hottest marketing battles of recent years. On one side was Gillette's inexpensive Cricket lighter (price: about 70?), which could be used for months and then thrown away. On the other was Bic's equally disposable model (69?), famed for the slogan "Flick my Bic!" But after more than a decade of struggling, Gillette last week conceded defeat. The Boston-based company said it planned to sell its Cricket line to Swedish Match, a leading European lighter maker...
...lighter defeat was a bitter one for Gillette, which introduced its butane-fueled throwaway in 1972 and used a bright Jiminy Cricketlike creature as the product's symbol. But Bic, the American subsidiary of France's Societe Bic, jumped into the market the following year and quickly pulled ahead...
Healy had suggested a lower commercial rate, designed to let Cambridge better compose with Boston for business firms, coupled with a lighter residential...
...pounds. A first-team All-Ivy and Honorable Mention Division I-AA All-America, he has a great shot at the pros. The left side of the ball is a different story. Junior George Kostakos leads the race for the starting slot. Three inches shorter and 50 pounds lighter than Caron, Kostakos played in just three games last year. Junior Joe Ryan is a formidable backup tackle...
...broken in 1947, the design presented a problem: forward-swept wings tore away from the fuselage at supersonic speeds, and strengthening the wings with steel or aluminum made the craft unacceptably heavy. Now, newly developed graphite-epoxy composites can produce a wing stronger than steel and up to 45% lighter. These materials form the skin of the X-29A's wings...