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Word: lighter (lookup in dictionary) (lookup stats)
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...some $2.5 billion, to bring about the broadest changes since Detroit sprouted tail fins in the 1950s. Now the industry's favorite new verb is "downsizing," and the products that will begin appearing in showrooms in about eight weeks will define what that means: cars that are shorter, lighter and, if not cheaper to buy, at least easier...

Author: /time Magazine | Title: AUTOS: Password for '78: 'Downsize' | 8/1/1977 | See Source »

...drive subcompacts, the Dodge Omni and Plymouth Horizon. Ford, too, will offer a front-wheel-drive subcompact, the Fiesta, though the car will be built by Ford subsidiaries in Europe and shipped to the U.S. American Motors' entry in the subcompact field will be the Concord, a shorter, lighter version of the Hornet, which is being shelved...

Author: /time Magazine | Title: AUTOS: Password for '78: 'Downsize' | 8/1/1977 | See Source »

...products: 18 for the 1978 models, 20 in 1980 and 27.5 in 1985. Engineering innovations, such as electronic ignition and fuel injection, are helping Detroit meet the mileage goals, but the simplest way to get more out of a gallon of fuel is to make the cars smaller and lighter...

Author: /time Magazine | Title: AUTOS: Password for '78: 'Downsize' | 8/1/1977 | See Source »

...five companies (AnheuserBusch, Schlitz, Miller, Pabst and Coors) will have about 85% of the beer market by 1985. Traditionalists are full of memories of things Pabst, and no newfangled "light" beer with fewer calories and indistinct taste will substitute for the Real Thing. Those who like the lighter brews are quick to criticize the weighty liquids that they equate with...

Author: /time Magazine | Title: Here Comes Summer: Beer: The Froth of July | 7/4/1977 | See Source »

...whole enterprise is fairly tacky, but it is also rather jaunty fun. The primary market for pictures like this is the rural drive-ins, but city slickers should also enjoy Smokey's transitory pleasures. Indeed, the movie is far lighter on its feet than most of the super-productions that the studios are currently hyping...

Author: /time Magazine | Title: Cinema: Fun on the Farm | 6/20/1977 | See Source »

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