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...cameras but film. Now Polaroid Corp., Eastman Kodak's biggest competitor in the $3 billion U.S. amateur photography market, is looking to cash in heavily on the same idea. This spring it will offer its supersophisticated SX-70 self-developing picture technology in a new camera called Pronto. Lighter and less cumbersome than the SX-70 original, with improved electronic circuitry, the black plastic Pronto will list for $66 but probably will be reduced by discounters to about $50-a third of the $150 that the highest priced SX-70 sells for at discount. Yet it does the same...

Author: /time Magazine | Title: CORPORATIONS: Pronto to the Rescue | 2/2/1976 | See Source »

...longer just heavy rugs, furs now come in lighter weights, often in combination with leather, with removable foul-weather covers, and in a rainbow of nonnatural colors. Some new items: a burgundy-colored opossum jacket selling briskly in Manhattan stores for $600; Designer Calvin Klein's $3,000 celery-green kimono-style mink jacket at top department stores around the country. Especially popular are inexpensive jackets priced as low as $70, made of sewn-to-gether "plates"-fragments of paws, underbellies, and other less-than-prime skins...

Author: /time Magazine | Title: RETAILING: Fur Flies Again | 12/29/1975 | See Source »

Distillers claim that they are trying to serve the changing tastes of U.S. drinkers, who for a generation have been shifting away from the stronger native spirits, like 100-proof bourbon (still generally available), and buying more of the lighter-tasting Scotch and Canadian whiskies. Sam Chilcote, a spokesman for the Distilled Spirits Council of the U.S., calls the move toward lower proof "a marketing decision reflecting ... preference habits of consumers," and Carmel Tintle, vice president for corporate affairs for American Distilling, refers to it as part of a "trend toward moderation." All this may sound eminently reasonable...

Author: /time Magazine | Title: LIQUOR: Weaker Proof | 12/15/1975 | See Source »

...next width is the light touring ski and has the advantage of being faster and lighter than the regular touring...

Author: By Grover G. Norquist, | Title: Switch to Cross-Country | 12/8/1975 | See Source »

...varsity wrestling team was downed last night by Springfield, 28-9, in the matmen's first match of the season. The Crimson grapplers in the lighter weights did well, but Harvard was blasted by the superb wrestlers who man the middle weights for Springfield...

Author: By David Clarke, | Title: Powerful Springfield Pins Crimson Matmen; Middleweights Overmatched in 28-9 Loss | 12/3/1975 | See Source »

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