Word: lighter
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...will have spent millions in a program of cash rebates - ranging from $200 to $600 on selected models - designed to lure reluctant buyers. For the longer term, Detroit is committing billions to an overdue drive aimed at developing and producing whole new families of cars that will be far lighter, smaller and more economical to operate than practically any of the present models. Says Gerald Meyers, product group vice president at American Motors: "Hell, the people have been telling us for years that they wanted smaller, lighter cars. This industry has just not been listening...
...last week that it will spend $3 billion over the next four years to develop and produce smaller versions of its Buick, Pontiac and Chevrolet models. In April it will roll out a new Cadillac tailored for the age of rising gasoline costs: it will be 1,000 Ibs. lighter, 2 ft. shorter and almost 1 ft. narrower than today's four-door, 5,100-lb. Calais De-Ville. In addition, GM is planning to reduce its five distinct body styles to two or three. The company's eight engine varieties may be cut to four (one four...
...plus version of the Pinto, as its entry in the small-car field. Ford has also come out with two trimmed-down models aimed at the standard-car buyer: the Mercedes-size Granada and Monarch, which are 26 in. shorter, 8 in. narrower and more than half a ton lighter than the standard-size sedan, but longer on mileage (between 18 and 26 m.p.g. on the highways...
...Congress, but we're sure as hell going to get some kind of law. I don't know if it's going to be gas-consumption regulation or taxes on the size of cars. Whatever the laws are will probably move us to smaller, lighter cars...
...taken from the mine was a copper-rich material called malachite. It was worked free with stone hammers and bronze chisels, crushed into small pieces and placed in large, saucer-shaped pits. When winter rain flooded the pits, the lighter malachite swirled to the surface and could be more readily separated from the other rock. Half a mile away there were 13 furnaces, where the Bronze Age metallurgists smelted the ore, using iron as a flux (a substance that combines with impurities, forming a molten mix that can be easily removed). Bronze Age miners were able to produce...