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...world's whisky, and the slightest change in their drinking tastes is anxiously watched by the $6 billion U.S. liquor industry. For some time now, the industry has been adjusting to the public shift toward something called lightness-a combination of smoother flavor, lower alcoholic strength and lighter color. The most dramatic and expensive response to this trend has just been made by Seagrams, the world's biggest distiller. Seagrams is retiring its high-selling ($50 million a year) Calvert Reserve and replacing it with a lighter blend of 50 whiskies and aged spirits called Calvert Extra...

Author: /time Magazine | Title: Marketing & Selling: Seeing the Light | 4/5/1963 | See Source »

...Knebel and Bailey (2) 3. The Sand Pebbles, McKenna (3) 4. Fail-Safe, Burdick and Wheeler(4) 5. The Moon-Spinners, Stewart (5) 6. $100 Misunderstanding, Cover (6) 7. A Shade of Difference, Drury (7) 8. The Moonflower Vine, Carleton (8) 9. Triumph, Wylie (9) 10. The Cape Cod Lighter, O'Hara...

Author: /time Magazine | Title: Time Listings: Mar. 29, 1963 | 3/29/1963 | See Source »

...Cape Cod Lighter, O'Hara...

Author: /time Magazine | Title: Cinema: Mar. 22, 1963 | 3/22/1963 | See Source »

...Collins", the best story in The Cape Cod Lighter, carries this message of brotherhood. Through his friendship with the eminently successful Whit Hofman, Pat Collins builds up a good business. But there is a hitch: Pat's wife loves Whit and seduces him. When their affair ends, Mrs. Collins confesses to her husband, and his world collapses. Not sin, but Pat's loss of his friend brings failure. He loses all faith in himself. As his world crumbles, Pat spends his evenings at a speakeasy where he befriends a lonely elderly millionaire who has spent 35 years writing a life...

Author: By L. GEOFFREY Cowan, | Title: How Important Is O'Hara? | 3/21/1963 | See Source »

...criticism. Almost certainly they will stick to the familiar American pattern and relax with his books while snuggled in suburban armchairs. For O'Hara's descriptions are so real, his eye and ear so keen, that we can accept the stories at face value and place The Cape Cod Lighter on the coffee table next to The Saturday Evening Post. To recognize the bite and satire on every page would be to challenge the foundations of our entire way of life

Author: By L. GEOFFREY Cowan, | Title: How Important Is O'Hara? | 3/21/1963 | See Source »

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