Word: lightness
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Dates: during 1960-1969
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What can be done? Chances are that if everyone keeps his fingers crossed and buys the right products, the light-hearted uncommercials will spread and increasingly crowd the ugh-plugs off the air. But that is not enough. Another prospect is that the networks, goaded by viewer resentment, will move closer to the European scheme by having fewer but slightly longer commercial breaks. At present, with 9,000 new items appearing on the supermarket shelves each year, sponsors have started "clustering" cramming more but shorter messages into the same time space. In the past two years alone, the number...
What can be done? Chances are that if everyone keeps his fingers crossed and buys the right products, the light-hearted uncommercials will spread and increasingly crowd the ugh-plugs off the air. But that is not enough. Another prospect is that the networks, goaded by viewer resentment, will move closer to the European scheme by having fewer but slightly longer commercial breaks. At present, with 9,000 new items appearing on the supermarket shelves each year, sponsors have started "clustering"-cramming more but shorter
Though last week's hearings barely scratched the surface of Wall Street's rate structure, broker witnesses shed some light on how much give ups cost them. Van Vechten Burger, managing partner of Manhattan's Pershing & Co., testified that his firm routinely handles stock orders from mutual funds for only 25% of the fee set by the Big Board, passes on 75% to other exchange members. Last year, he said, Pershing thus surrendered some $6.9 million of its $9.7 million take from mutual-fund and other institutional trading. Michael J. Heaney, a floor partner at the American...
...gaze seems to follow the visitor; their enigmatic expressions change from minute to minute in the shifting sunlight. "When you look at one, you know it represents someone-someone to whom you could give a name," says Archaeologist Roger Grosjean, 47, the man responsible for bringing the monuments to light. Corsica's sculptured menhirs (from Breton men-stone, and hir-long) are among the oldest monumental statues in Europe. Says Grosjean: "For the origin of sculpture, these monumental figures are as important as the cave drawings of Lascaux and Altamira are for the origin of painting...
...latest of a long series of warnings, the U.S. Public Health Service reported to Congress last week that a man between 25 and 35 who smokes two packs a day shortens his life by an average of eight years. It added that even a light smoker, on less than half a pack a day, may cut off four years...