Word: lightness
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Dates: during 1960-1969
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City Hall also has character. On the outside there are those funny windows. Inside, there is a vast open room with a wonderful feeling of space and light which encourages those transcendant emotions you feel when looking out over tiny farms and woods from a mountain top. Those of you who have ever been in the old city hall know how depressing dim halls and dark wood paneling...
...September of 1967 when Samuel Samshak was playing the crony in the Boston MacBird, two theatrical friends approached him with the idea of starting an experimental theatre somewhere in the Boston area. Between the three of them, Samshak, the actor, Jerry Reagan, the actor-director, and Ron Beaton, the light technician, they had the necessary qualifications. So with what little money Samshak had in the bank, they rented a storefront in the cinder-block beauty of BRA's Castle Square and transformed it into a theatre. On October 5, 1967, the Atma Theatre (then known as the Atma Coffee-house...
...Love cologne, say the ads, has "the light fragrance you should wear all over." Shadowing sticks called Love-shines are announced as available in a number of colors, including Sexy (a rosy pink); they are to be used to "contour and color your eyes, face, all your other kissable little curves and hollows." Television commercials show a model applying Loveshines to the cleavage in her bosom. In another TV spot, a young man watches his girl friend spread Love's Basic Moisture over much of her body and sighs: "It's done wonders for her whole mental outlook...
Alarm button will be installed on bells desks in the brick dormitories. They will ring in the resident's apartment and turn on a blue light over the outside doors to summon police. The lights were used until five or six years ago, Britton said, but were activated from the residents' apartments...
...what was once honest. Whatever it is, once it is gone you have become like the First Minister in Howard Nemerov's Endor, who is told by the witch that men of his sort "though they have lives and deaths, never have fates." They "have their cleverness instead: their light, dry minds which blow in the wind of fortune...