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Word: lightness (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

DECEMBER is the darkest month. The sun is lowest in the sky. The nights are longest. Yet in its midst?perhaps in their hunger for warmth and light in the nadir of seasons?believers of the Western world have immemorially celebrated hope. In recent years, God has seemed to many as dim as the winter-solstice sun on the horizon. It has been a December of religion. Now, as the days grow longer into the new decade, believers and those who would like to believe are hoping that the long, bleak month is over...

Author: /time Magazine | Title: THE NEW MINISTRY: BRINGING GOD BACK TO LIFE | 12/26/1969 | See Source »

Liturgies will continue to develop along two lines?the informal, at-home or small-group service, perhaps built around a neighborhood gathering or encounter session, and the bigger-than-ever cathedral celebration. Light shows, poetry, dance and electronic music may upstage incense, stained glass and organ, but the psychological effect will be much the same and just as necessary. Negro and Jewish influences may very well enrich the Christian tradition. As the Rev. J. Archie Hargraves notes, the Negro has two contrasting virtues: "soul" and "cool." He has learned to blend both, which may provide a useful example to white...

Author: /time Magazine | Title: THE NEW MINISTRY: BRINGING GOD BACK TO LIFE | 12/26/1969 | See Source »

...immediate strategy is to build the product's image by selling it through as many prestige outlets as possible and then move it heavily into drugstores. The only loser in this unlikely success story is Marsteller. Tawn executives last week switched the $500,000 account to Kane Light Gladney Inc., which is McKesson's ad agency...

Author: /time Magazine | Title: Advertising: The Unlikeliest Product | 12/26/1969 | See Source »

...kissing is closely associated with the tensions between Platonic and anti-Platonic thought. At one extreme is the purity of Plato's androgynous idea that love is a spiritual passion for the whole, and that the soul-which is on the lips when kissing-seeks union with the light of perfect truth. At the other extreme are the worldly 16th century Italian, French and Elizabethan poets who jocosely dealt in sexual double entendres that poked fun at speculation upon mystical union through the lips...

Author: /time Magazine | Title: Books: Lip Service | 12/26/1969 | See Source »

Splendor and Doubf. Doubt dawned slowly upon the incipient country parson. "At last gleams of light have come," he wrote, "and I am almost convinced (quite contrary to the opinion I started with) that species are not (it is like confessing a murder) immutable...

Author: /time Magazine | Title: Books: How the Beagle Sank the Ark | 12/26/1969 | See Source »

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