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Word: lightness (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...that features three sunlit atriums. Architect Gunnar Birkerts' 14-story IBM building in Detroit is black on its north and east sides, to absorb heat, and silver on its south and west sides, to reflect it. A combination of tilted windows and curved stainless steel windowsill reflectors bounce natural light into the interior. The building requires only a mod erate 50 footcandles of artificial lighting and uses a thrifty 42,000 B.T.U.s of heat per sq. ft. per year (vs. up to 200,000 B.T.U.s for a glass-and-steel office building of similar size...

Author: /time Magazine | Title: The Cooling of America | 12/24/1979 | See Source »

...recent "Thermoscan" show at Mamaroneck High School in New York, 2,300 house owners showed up over a two-day period to see aerial photographs of their neighborhoods taken by Con Ed with heat-sensitive cameras. A black roof indicated little heat loss; light gray showed that insulation was needed. Suppliers of thermal glass and insulation materials report strong sales across the country, although high interest rates have kept down new construction. Low-interest or no-interest loans for weatherizing are sometimes available through utilities. Along with how-to-do pamphlets like In the Bank ... or Up the Chimney...

Author: /time Magazine | Title: The Cooling of America | 12/24/1979 | See Source »

...himself as a "lay expert" in conservation. On Block Island, R.I., where the last sizable stands of trees were cut and sent up the chimney decades ago, some residents are experimenting with drying and burning peat. Mantle kerosene lamps are in fashion through the Northeast: not only is their light soft and pleasant, but the heat they radiate is equal to almost half that of a small electric space heater...

Author: /time Magazine | Title: The Cooling of America | 12/24/1979 | See Source »

After a nippy no-more-than-65° F day at the office, Urban Dweller returns to his rented apartment, flicks on the light-and watches as his sigh forms a frozen cloud in the indoor chill. The thermostat is controlled by his thrifty landlord. A woodburning stove is banned by his lease. Improved insulation, not to mention a solar water heater, is hardly on the tenant's list of options. So what does the city dweller do to keep warm...

Author: /time Magazine | Title: Living: Hotlines and Comforters | 12/24/1979 | See Source »

...Conner won a gold on the parallel bars and a bronze on the vault. What was more, the American men captured the bronze in the team competition, the first team medal ever for the U.S. in the world championships. Said Conner: "It's the go ahead, the green light. Now we can go on to every ma jor world competition as a contender...

Author: /time Magazine | Title: Sport: Coming of Age in Fort Worth | 12/24/1979 | See Source »

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