Word: lightnesses
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...hardest briefs I've ever received," says Eric Hirshberg, president and chief creative officer of Deutsch L.A., which created the ad. "How do you sell cars from a bankrupt company that a lot of people don't like right now?" The agency, which also worked on Coors Light's "Wing Man" ads and DirecTV's movie-spoof ads, decided to go with brutal frankness, says Hirshberg, "coupled with an honest and credible level of vision and optimism for the future...
...smooth transition.FAS Dean Michael D. Smith had announced in April that 153 out of 521 eligible staff in his school accepted the buyout packages--a slight discrepancy from the most recent figures possibly caused by the delayed delivery of packages, according to University spokesman John D. Longbrake. But in light of a looming $220 million FAS budget deficit over the next two years, only $77 million of which has been accounted for through the cost-saving measures that have already been announced, Smith and other administrators are now looking to conduct a broad-based restructuring of the University's largest...
...Brown's "case for unity", as he described it during last night's meeting, would seem to bring to an end - for now, at least - the rudderless efforts to unseat the Prime Minister. In light of Labour's collapse in the Euro poll, wavering MPs were probably spooked by the prospect of a general election. (Imposing a second successive unelected P.M., the assumption goes, would be one too many for the electorate to swallow, making a national poll inevitable.) Rebellion was stymied, too, by a failure of the disgruntled to unite behind a policy agenda or a credible successor. When...
...bells emanating from such well-heeled manufacturers until Interpol backed up the claims. "North African radical fundamentalist groups in Europe, al-Qaeda and Hizballah all derive income from counterfeiting," John Newton, an Interpol officer specializing in intellectual-property crime, told the London Times in 2005 when it came to light. "This crime has the potential to become the preferred source of funding for terrorists...
...South Koreans over the years - usually also to help train its spies, but not always. Since late March, the North has detained a South Korean business executive who was working at the Gaesong Industrial District, a site just across the border, where scores of South Korean companies set up light manufacturing operations. The project was arguably the most visible success of the so-called Sunshine Policy run by Roh Moo Hyun, the former South Korean President who committed suicide in May. Pyongyang revoked all the contracts at Gaesong last month and has continued to hold the businessman, apparently...