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...Sierra Club and the Rainforest Action Network, the enviro-alliance bought ads in the Hollywood trade press this week to highlight the similarities between Avatar's plot - the pristine planet of Pandora, 4.37 light-years away, is imperiled by a rapacious Earthly corporation bent on destructive mining - and environmental hotspots on this planet. The groups have also launched a social media campaign on Twitter and Facebook urging Cameron to talk about Avatar's pro-environment theme at the Oscars. "There are so many situations like what happens in the film happening on planet Earth," says Orli Cotel, deputy communications director...

Author: /time Magazine | Title: Green Groups to Cameron: Be King of the Environment! | 3/7/2010 | See Source »

...director himself says it is, and he's right. "I wanted to do a film that had a deeply embedded environmental message," Cameron told the film critic Elvis Mitchell at a recent fundraiser for the Natural Resources Defense Council. "My feeling was if we have to go four light years away to another planet to appreciate what we have here on Earth, that's okay...

Author: /time Magazine | Title: Green Groups to Cameron: Be King of the Environment! | 3/7/2010 | See Source »

...repertoire that doesn't include anarchy; he's no longer the romantic-comedy clown. In fact, he exhibits a crabbed resentment toward historical amnesia - most notably his own. Echoing McCullough, who rails against American historical illiteracy, the self-deprecating goof in Hanks nevertheless makes light of his own campaign against historical ignorance. While gag lines are still his forte, his new rallying cry is a palm smacking the forehead: "Why didn't somebody tell me that...

Author: /time Magazine | Title: How Tom Hanks Became America's Historian in Chief | 3/6/2010 | See Source »

...tended to accompany the big victories in American history, so much the better for each story's appeal. After Apollo 13 came out in 1995, Hanks pitched From the Earth to the Moon to HBO as a hybrid of nonfiction and entertainment, and the network gave him a green light. A couple of years ago, comedian Conan O'Brien presented Hanks with the perfect spoof gift: a painting of Apollo astronauts landing in Normandy...

Author: /time Magazine | Title: How Tom Hanks Became America's Historian in Chief | 3/6/2010 | See Source »

Function Drinks come in three categories: Urban Detox, Light Weight, and Alternative Energy. According to the back of the bottle, the Urban Detox variety targets the “city warrior” who “jog[s] in the smog and part[ies] on work nights.” (We can't help but wonder—do Cambridge residents qualify as city warriors?) Light Weight, at only 10 calories a bottle, supposedly "ignite[s] your natural metabolism" and keeps you looking slim. Finally, Alternative Energy can “keep you going all day and all night...

Author: By Sophie T. Bearman, CONTRIBUTING WRITER | Title: Sample Fruity Beverages, Cure a Hangover? | 3/6/2010 | See Source »

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