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...stripes running from the inside of the back down the sides of the legs. These panels are made with a polyurethane coating, designed to eliminate drag. TYR spent more than three years working on the suit. The focus of its research, according to Matt Zimmer, promotions director, was the lightweight, water-repellent fabric and muscle contour compression. The idea behind the compression is two-fold: first of all it provides a barrier between water and skin, reducing what has come to be known as the "jiggle" effect. Second, it keeps blood flow in the body core rather than allowing...

Author: /time Magazine | Title: High-Tech Swimsuits: Winning Medals Too | 8/13/2008 | See Source »

...attempts to dismiss Obama remind me of the Carter-Reagan matchup of 1980, another supposed referendum election. Ronald Reagan was ... a celebrity, a movie star, a right-wing lightweight. It seemed impossible--to most Democrats, at least--that he could win, although he did hold a slight lead going into the conventions. The fall campaign was very close--until, finally, the two candidates debated a week before the election, and the celebrity cleaned the President's clock. "Are you better off than you were four years ago?" Reagan asked in his closing statement. He seemed every bit as substantial...

Author: /time Magazine | Title: Open to Debate | 8/7/2008 | See Source »

...that point in the campaign, McCain had been more or less ambivalent about Bush personally. "He thought Bush was a lightweight but a nice enough guy," says a close McCain associate. That ended in South Carolina. During a commercial break in a debate there, Bush put his hand on McCain's arm and swore he had nothing to do with the slander being thrown at his opponent. "Don't give me that shit," McCain growled. "And take your hands...

Author: /time Magazine | Title: Frenemies: The McCain-Bush Dance | 7/16/2008 | See Source »

...understand this new paradigm, I met with Steve Fambro, the founder of Aptera, the start-up that is building both a battery-powered and a plug-in hybrid lightweight commuter car. The moment of inspiration came in June 2004: the launch of SpaceShipOne. The SpaceShipOne team had access to high-tech tools that enabled the building and design of a rocket for only $25 million--cheap by NASA standards. Could the same tools be applied to the auto industry? "The way cars are designed, half the energy they need is just to push the air out of the way," Fambro...

Author: /time Magazine | Title: Business Books | 6/12/2008 | See Source »

...alone produces about 300,000 cars a month. Perhaps the Aptera will be used as part of a light-rail system where the commuter will hop into a small car waiting at the train station. Or perhaps the Aptera will serve as a model for cars of the future: lightweight, great gas mileage, and loaded with computer controls...

Author: /time Magazine | Title: Business Books | 6/12/2008 | See Source »

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