Word: liguori
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Dates: during 1990-1999
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...ages 18 to 34, according to media analysts, have traditionally watched fewer hours of TV than other demographic groups and remain an especially elusive audience today. "These guys have more media options than any other age group in history," notes FX president Peter Liguori, "and their tastes are more eclectic than ever." Advertisers find it hard to tap into this desirable group, says Larry Divney, president of Comedy Central, the No. 1 cable channel among young men. "Advertisers can get them through network sports, etc.," he says, "but then they have to pay for the waste"--marketers' parlance for middle...
Despite the demographics and marketing, we are still free to debate why the celebration of men as regressive louts--as opposed to the celebration of them as something else--is cropping up in the popular culture at this particular moment. The FX's Liguori argues that "only recently has it become O.K. for guys to be guys again. Men are attracted to women. Ten years ago, that was harder to articulate in an entertainment product, and in reality." Or perhaps it's that men's magazines and TV shows are simply offering up images of masculinity that stand in high...