Word: likelies
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Dates: during 1990-1999
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...scalable. Add a few servers, a dozen more Web pages, a couple more customer-service reps, run your traffic up another digit, expand into new product lines and sell a hundred thousand more books or CDs or power tools. This kind of growth--Internet gurus like David Wetherell, enthralled by the mathematics of community, call it viral growth--defies conventional valuation and makes the usual measure of retailing--same-store sales, sales per square foot--seem like roman numerals or the abacus, relics of another...
...same malls with the same stores for a generation now, sipping Orange Juliuses as we wade past the Limited on the way to the food court. If you were cool, if you "got it," you shopped online: it was convenient, it was competitively priced, it was fun. Web retailers like Amazon could even engage the intellect, making recommendations and offering a venue for shared literary criticism. When was the last time a salesclerk offered that kind of guidance? "People are more and more fed up with the kind of service they get in the big stores," says Connie Keithahn...
...disco. Unless, of course, you've been to a mall lately, where the parking lot is packed and you can spend a vacation day in line to pay for a shirt. Malls still offer plenty of advantages. You can touch, compare and try on the merchandise--important for items like shoes. And, of course, you can buy it today. We still love instant gratification...
...capturing more than 50% of the online toy biz. So this year off-line players had no choice but to go cyber and--surprise, surprise--they've been up to the task. Toys "R" Us, the bumbling, old-economy slow mover, has in the past two quarters come on like light sabers in the toy space, setting up a subsidiary, Toysrus.com and prepping that company to go public sometime next year...
...leading logistics company in the world, but it is not set up for shipping directly to consumers, an essential link in the e-commerce chain. To fill the gap, Wal-Mart has contracted Books-A-Million and Fingerhut to pick, pack and ship online orders--most likely a short-term solution. The company will also have to grasp how online shoppers shop. Choosing products to splash on its home page isn't like stocking razor blades by the check-out. "This is where it's behind the learning curve," Cooperstein says, "but it will learn." And before long...