Word: likenesses
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Dates: during 1990-1999
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Picking a winner in this market is a tough call, in part because each pioneering e-grocer has a different idea about what kind of goods you want and when you want them. At the basic end of the scale, Netgrocer.com wants to send you nonperishables like cereal or juice in a FedEx box sometime in the next four days. At the other, San Francisco-based Webvan will bring you hideously perishable stuff like ice cream and iceberg lettuce within a 30-min. window...
...fruit and vegetables. "I never knew what I was sniffing for in a cantaloupe anyway," says Molloy. Liz Stone concurs. These days, she only sets foot in a regular grocery store about once a month, for the odd item she forgot. "When we do go now, it's like a treat for the kids," she says. Children who actually enjoy supermarket shopping? The wonders of e-commerce will never cease...
...prefer to stay in the La-Z-Boy, munching on pizza, get your refrigerator to order the groceries. Electrolux and Frigidaire have already developed prototype smart fridges, which, we're promised, will automatically sense when your milk carton feels light or your cheese smells like unlaundered socks and will order more. In the wake of the smart fridge, food-industry experts are dreaming of a smart garbage can--we kid you not--that will read bar codes on stuff you throw away and notify the store--which would also be a major incentive for bachelors to keep their pads tidy...
...really don't want to walk away from your PC, the Web will still be there. Watch for more gee-whiz applications to draw you into retail websites, like the virtual dressing rooms at eddiebauer.com and boo.com or furniture.com's floor-planning program...
...soiree, I hit Cajun Joey's Specialty Foods cajun-joeys.com) where sugar is the fifth major food group. Joey hasn't met a vegetable that can't be mashed, pureed, creamed or souffleed--Beechnut meets Le Cirque. The carrots, corn, spinach and artichokes looked great and ended up tasting like candy. I was thrilled...