Word: likenesses
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There may be plenty of reasons for the higher Oscars ratings: a blockbuster (Avatar) was nominated; there were twice as many Best Picture nominees; Twilight's dreamboat stars were trotted out like a big undead parade; and in a lousy economy, free TV is a cheap date. But another reason may be the likes of Twitter and Facebook - new media that aren't replacing TV but creating a new way to watch it. (See pictures of James Cameron's special effects...
...people tuned in by the millions to see the Oscars' interpretative-dance number, in which performers did the robot to the score of Up. Or maybe they did, but to make fun of it together. (In a way, social media are better for bad TV than for good TV, like ketchup on a mediocre burger...
...call things like Facebook social media, but contrary to its image, TV is also inherently social, at least when it comes to big games, big galas or American Idol finales. People throw parties around it; they watch it to be able to talk to other people about it. Social media enhance rather than replace events like the Oscars and - important when DVRs let people record shows and skip the ads - make watching them in real time worthwhile so people can be in on the conversation. Because as much as we like to watch, we like to talk...
...about fashion (what is J. Lo wearing?), race (why do they cut to Morgan Freeman every time Precious wins an award?) and politics (Fox News paranoiac Glenn Beck tweeted that Avatar vs. The Hurt Locker was "an anti US/human movie against an anti US/Troops movie"). TV with Twitter is like an instant DVD commentary. (See pictures of Oscar fashion from the red carpet...
...time, he and his wife Peggy could take on a challenge like Alaska, recruit allies through the force of their personal conviction and leave behind 100 million protected acres as a legacy. He did the same thing with the redwoods and the Golden Gate National Recreation Area. He also forged an unlikely alliance with a Congressman who almost never went outdoors--California's Phillip Burton--that saved hundreds of other spots...