Word: likings
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Dates: during 1920-1929
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...Publisher: We have ten million cash-spending customers coming into our stores every weekday in the year. All of them like to read. Would you care to make them the market for your magazines, with no competing publications on our stands...
...advertise at the same time, the manufacturer to pay for the cost of their pages. Woolworthmen at first turned deaf ears, explained that Woolworth windows were their best advertisements. Miss McNelis persisted, reminded them that 1929 was Woolworth's 50th anniversary, suggested the advertisements be made to look like Woolworth windows. The executives warmed up. They accepted a campaign which culminated last April in 16 pages, some two-color, some four-color, appearing in the Saturday Evening Post at a cost of $9,500 for the two-color pages, $11,500 for the four-colored. Miss McNelis and her partner...
Night-time readers who, like President Herbert Clark Hoover, keep awake by perusing hair-raising stories of mystery and crime, will find a 10ądetective-story magazine...
Last week one shrewd doctor decided that she had hiccoughed so long she had forgotten what it was like not to hiccough, was therefore psychologically incapable of helping herself. He gave her a strong, nauseating drug, put her to sleep. When she awoke her mind was so occupied with her new, counter-irritating misery that she forgot to hiccough, was cured...
Hiccoughing is practically the reverse of coughing. Like speaking, singing, sneezing, sniffing, sighing, laughing, crying, sobbing, yawning, snoring, barking, it is a modification of breathing...