Word: likings
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Dates: during 1930-1939
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...impetuous, romantic rise from the little West Kansas town where he was raised, son of a crack Union Pacific railroad engineer, Walter Chrysler had done something more than pull himself up by his bootstraps. Like most other successful U. S. businessmen he had picked his subordinates with unerring eye. And while he was sick and out of the game, no Chrysler stockholder suffered...
...vice-presidents' office sat a set of keen-eyed executives tempered by Chrysler: men like B. E. Hutchinson, Fred M. Zeder, Joe Fields. Their fingers were on the controls of every part of Chrysler Corp.'s complicated mechanism. And in the president's paneled office on the fifth floor of the Highland Park plant sat Kaufman Thuma Keller, the same "K. T." who had made the night foray on the Dodge plant eleven years...
...months of 1939 was published in August, he had some sensational news for U. S. business. After a miserable depression year, Chrysler's sales had jumped to $342,788,293, up a whacking 82% from the first half of 1938. For the rest of this year Chrysler, like the rest of the U. S. motor industry (see below), can see nothing but smooth going ahead...
...Keller that is no more reason for taking life easier than it is for any other Detroit motormaker. "This game," he says, "isn't a puzzle that you can lay down and pick up again; it's like a bridge hand and you have to play it every minute...
...pragmatic genius which stems from the machinist's bench and burgeons in a burning urge to put out a good product in quantity for low-priced sale, the U. S. motor industry owes its spectacular growth in the U. S. Most of its topflight executives, men like Ford, Chrysler, Knudsen and Keller, had nothing but their two hands and a kit of tools when they went to work...