Word: likings
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Dates: during 1930-1939
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Most big-time radio programs like to take summer vacations because: 1) their performers usually need the rest, 2) radio listening falls off during the summer. Many sponsors this year, to keep the pot boiling during the dog days, are replacing their regular shows with others less expensive, some are giving their time over to try-out shows or sustaining programs, taking advantage of new policies of both NBC and CBS which, under some circumstances, assure vacationing advertisers of their accustomed air spots again, come fall...
Since 1927, when Stuart Chase and F. J. Schlink scared the wits out of consumers in Your Money's Worth, courses in consumer education in U. S. high schools have multiplied like mosquitoes. Because the object of this propaganda is to persuade buyers to be skeptical of advertising and be guided by such agencies as the U. S. Bureau of Standards and Consumers Union, admen view this trend with alarm. Fortnight ago, at the annual convention of the Advertising Federation of America in Manhattan, they decided to do something about...
...seeks only to arouse astonishment, awe, and a harmful reverence by means of objects rare, old. costly, and of aristocratic history, it needs only acquire such objects, place them on walls or pose them in cases, speak with seeming authority of Art, Beauty, Esthetics, Styles, Periods, and the like, and rest content...
...people by such further innovations as museum branches (in his own branch libraries), free tours for school children, exhibitions of well-designed articles bought for a dime apiece in the city stores, a "lending collection" of art objects ranging from Tibetan to Pennsylvanian, packed in neat boxes and borrowed like library books. When John Cotton Dana died ten years ago this month, he had coaxed the annual city appropriation from $10,000 to $150,000, upped annual attendance to 125,000, won the title of "Newark's First Citizen...
...long been anxious to stop partners in brokerage firms from margin speculating. Last week the New York Stock Exchange issued a new regulation to satisfy SEC. It forbade general partners of member firms from trading on margin through their own or other member firms. (Like other investors, they can, of course, trade on borrowed money if they obtain it elsewhere.) Exempt from this rule were specialists and certain technical transactions. The Exchange warned partners that the brokerage accounts of their close relatives would be scanned to see that the spirit of the new rule was observed...